Four channels. Millions of views.
Our content reaches Finnish audiences across four social media platforms, generating millions of views and continuing to attract viewers long after publication.
Monthly views
2M
Total followers
55K
Social channels
4
Meet
Ville Haapasalo
Ville Haapasalo is a Finnish actor, television presenter and travel storyteller with more than 30 years of experience in film and television. Phineli.fi is Ville's own media platform, bringing his adventures and authentic travel stories to audiences through YouTube, social media and original digital content.
Learn more about Ville
From the big screen to millions of hearts
Ville Haapasalo rose to international recognition through his roles in acclaimed films and became a familiar face to millions of viewers. Alongside his acting career, Ville has hosted numerous travel documentaries, exploring different countries, cultures and ways of life.
Curiosity has no borders
Ville's curiosity, humour and natural ability to connect with people have become the hallmarks of his travel storytelling. Today, Ville continues his adventures through Phineli.fi, creating original travel series and sharing authentic stories directly with audiences through YouTube and social media.
Reach finnish men
where it matters
Ville Haapasalo's travel adventures attract a predominantly male Finnish audience. More than 90% of his YouTube viewers are men, while male audiences account for over 60% across Instagram, Facebook and TikTok. Our core audience consists of men aged 40 and over — an established consumer demographic with strong potential for brands looking to reach the Finnish market.
90%+
MALE YOUTUBE VIEWERS
60%+
MALE SOCIAL AUDIENCE
40+
CORE AGE GROUP
01
Instant visibility
Instagram, TikTok and Facebook bring your brand directly to Finnish audiences through engaging short-form content.
02
Amplify your campaign
Extend your reach with targeted promotion, campaign-specific offers and additional advertising.
03
YouTube that lasts
Our videos remain online, attracting new viewers through search, recommendations and continued discovery.
04
Long-term exposure
Articles, images and links on Phineli.fi give your brand an additional opportunity to be discovered long after publication.
Real stories. Real brand partnerships.
Case: Tekno-Trailer | Episode 1
Two dedicated episodes featured Tekno-Trailer, while the trailer itself remains visible throughout the entire journey.
Case: Eckerö Line | Episode 2
Eckerö Line was featured in two travel episodes, with the ferry crossing becoming a central part of the story.
Case: My Mainos & KOV Autokorjaamo
Even smaller partnerships can make a lasting impression. Both brands received their own dedicated segment within the episode.
Seikkailumme nousevat uutisotsikkoihin
IL: Ville Haapasalo puhkesi itkuun Georgian rajalla
20.10.2026 | Ville Haapasalo ei ollut päästä maahan Georgian rajalla. Syynä ongelma auton tiedoissa.
KS: Ville Haapasalon muutto Georgiaan kariutui rajalla
20.10.2026 | Ville Haapasalo kertoo jääneensä autonsa kanssa jumiin Georgian rajalle.
Hymy: Ville Haapasalolle kävi huonosti – ”Näin sitten kävi”
19.10.2026 |Ville Haapasalo on silminnähden järkyttynyt. Hänen matkansa tyssäsi Georgian rajalla.
Hymy: Näin Ville Haapasalon matka etenee kohti Georgiaa!
18.10.2026 | Ville Haapasalo ajaa autolla kohti Georgiaa ja päivittää ahkerasti matkansa etenemisestä sosiaalisessa mediassa.
IL: Tässä on Ville Haapasalon Sisu-poika
1.9.2026 | Ville Haapasalo julkaisi eilen maanantaina Instagram-videon, jossa mukana on hänen poikansa Sisu.
IS: Ville Haapasalo esittelee Sisu-poikansa
1.9.2026 |Ville Haapasalo on silminnähden järkyttynyt. Hänen matkansa tyssäsi Georgian rajalla.
Let's create your next great story together
Artur Kukov
Co-Founder & Executive Producer
artur@maydaystudio.fi
040 708 3073
Ville Haapasalo
Co-Founder & Host
ville@phineli.fi
Your brand. Our stories. Finnish audiences.
Phineli.fi is an independent digital media platform built around Ville Haapasalo’s travel adventures, original video series and authentic storytelling. We offer international brands a unique opportunity to reach Finland’s affluent, mature and highly engaged audience through compelling content across YouTube, social media and our own website.